Storytelling is a powerful toll that can raise conversions rates more efficiently. By using storytelling you can take the user through a visual journey that can function as a call for action.

“Every good story has a hero who is on some sort of quest. And like every quest, there’s always a monster that must be slayed. Describe your user and the problem, then craft a story that helps everyone better understand the journey.”/ Jessica Lowry

Visit http://fantasy.co/ for more storytelling sites.
Read more about storytelling here